In her free time, she goes on food adventures and writes unrhymed poetry. Her short fiction has appeared in anthologies published by HarperCollins Publishers and Zubaan Books. That means you should target authority websites in your target region. This could be anything from licensing bureaus and trade associations to the Chamber of Commerce or even .edu sites. So it’s crucial that you cater to these searchers by optimizing your website for mobile screens. Create a mobile-friendly website so mobile visitors have no trouble navigating it or finding the information they need.
You should also add schema markup to each page on your website that includes NAP data. Schema markup is particularly useful to users as it fills gaps and adds real time information, such as holiday and weekend opening hours. Google uses business-provided data to enhance the user experience. It knows that it can delight users by displaying it front and centre, so it does.
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This strategy could also help you get ranked for each specific location. Stephanie is the Senior Managing Editor for LocaliQ, where you can find her sharing tips, insights, and stories about how marketing helps local businesses grow. When she’s not researching the latest and greatest marketing news and updates, she’s probably watching reality TV with her husband or playing with her two pups.
In this guide, you’ll learn how to rank your business on local search to get more customers through your door. Darren Shaw will walk you through multiple real-world examples of businesses that are killing it at review acquisition. He’ll detail exactly how they manage to get so many more reviews than their competitors and how you can use their methods to improve your own local search visibility. Half of all local searches happen on mobile, and that stat is just growing! Map search results are great, but your mobile site has to be great too. Cindy Krum will review the best practices for making your local site look perfect to mobile users and crawlers alike.
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